We build identities that make an organisation clearer, more recognisable and easier to trust.

Positioning, narrative, visual language, typography, image direction and practical guidelines: we create a coherent system that can be applied consistently across every channel.

Best suited toAn organisation that needs to create, clarify or evolve its identity.

See the format, deliverables and outcome ↓

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An identity that remains recognisable after the message has passed.

A professional identity does more than differentiate an organisation. It expresses its mission, organises its presence and makes every communication immediately recognisable.

Best suited to

An organisation that needs to create, clarify or evolve its identity.

This engagement is relevant when an identity has become too generic, inconsistent or difficult to deploy, during a repositioning, a new offer or the move towards more professional communication.

Create an identity for a new organisation or initiative
Modernise a brand without losing existing recognition
Unify materials that have become visually or editorially fragmented

Typical format

A focused evolution or a complete identity.

As an indication, a targeted evolution generally takes 4 to 6 weeks; a complete creation or redesign takes 8 to 12 weeks. Timing depends on the number of applications, approval process and expected level of rollout.

Positioning and creative direction workshops
Creation, presentation and refinement phases
System documentation and handover to teams

Key deliverables

A brand system designed for everyday use.

Deliverables are selected according to brand maturity and priority applications.

Brand platform, positioning and core messages
Visual identity, logo and composition principles
Visual and editorial guidelines
Templates for presentations, social media and campaigns
Photography direction and image universe

At completion

A coherent, distinctive identity ready to use.

The organisation has a clear visual and verbal language, practical rules and templates that enable teams and partners to work with greater autonomy and consistency.