Useful ideas for organisations ready to move forward.
Insights & methods
More Donations, Fewer Donors: Fundraising’s Warning Signal in 2026.
Revenue can rise while the donor base shrinks. What the latest data changes for acquisition, retention and the way fundraising performance is measured.
Trust in the Digital Age: more than twenty years in fundraising.
Since 2003, the tools have changed profoundly. Trust remains the true capital of fundraising.
How NGOs can use AI without losing the human touch.
A practical framework for adopting AI with judgement, protecting data and preserving the quality of human relationships.
Five mistakes that weaken donor engagement.
Five common breaks in the donor journey — and the principles for building a clearer, more consistent and durable relationship.
Building a useful digital ecosystem with limited resources.
A prioritisation method for simplifying tools, improving data reliability and focusing resources on the journeys that matter.