Fundraising campaign: a hand places a card into a donation box
Service
Fundraising
06:36 UTC+2 ··
← →
04/ 05
Fundraising

Build fundraising that connects strategy, acquisition, donor experience and long-term retention.

From strategic consulting and face-to-face to digital and retention, we connect fundraising levers so a first interaction can become a durable, measurable relationship.

Best suited toAn organisation that wants to structure, relaunch or evolve fundraising without treating each channel in isolation.

See the format, deliverables and outcome ↓
← Back to services

How we work

Fundraising built around relationships, not mechanisms.

Sustainable fundraising is not built on one channel. Strategy, acquisition, dialogue, digital, donor experience, data and retention need to work as one system that the organisation can actually manage.

Fundraising expertise

Six areas of expertise for one coherent fundraising system.

Best suited to

An organisation that wants to structure or relaunch its fundraising.

This engagement is particularly relevant when the case for support needs clarification, a campaign is being prepared, acquisition and retention need connecting, or teams need aligning around one donor journey.

  • Launch or relaunch an acquisition campaign
  • Improve welcome, conversion or retention
  • Structure face-to-face fundraising and its connection with digital channels
Typical format

From a focused assessment to campaign support.

As an indication, an assessment or strategy sprint usually takes 2 to 4 weeks; the design of a full campaign or donor journey takes 6 to 10 weeks. Deployment support can then be added according to need.

  • Workshops with leadership and operational teams
  • Design and production work between sessions
  • Handover of tools, training and implementation support
Key deliverables

Tools that teams can use immediately.

The scope is defined around priorities, resources and the systems already in place.

  • Fundraising assessment and strategy
  • Segmentation, case for support and donor journey
  • Campaign concept and integration of face-to-face, digital and communication
  • Scripts, argument frameworks and training materials
  • Measurement framework and management dashboard
At completion

A shared direction and an approach ready to deploy.

The organisation has a prioritised strategy, coherent journeys and messages, practical tools and useful indicators to manage and improve its fundraising. Read our 2026 analysis of donor retention and the shrinking donor base.