Capture attention in a high-traffic space and turn a few minutes of interaction into personal engagement, without adding unnecessary complexity to the field setup.
Helvetas needed an activation that could stop people without feeling intrusive, then open a clear conversation about its commitments. The challenge was to make an international mission immediately understandable and personally relevant.
The project also had to work in very different locations, remain easy for field teams to operate and offer the public a concrete, memorable action that could be shared afterwards.
Guiding question
How can someone stop, understand and participate in under three minutes without making the encounter feel transactional?